STRAFhotel&bar– Design Hotels, Milan, Italy joins HotelSwaps

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November 9th, 2017


STRAF is situated in the city centre, a short walk from the Duomo Cathedral, and has its origins in a new concept of hospitality, characterised by a personal and attentive, yet informal service. Located in Centro Storico, this romantic hotel is steps from La Rinascente.


Italian architect and fashion designer Vincenzo de Cotiis conceived of the hotel as a work of art—a grand scale installation. With bare cement floors and stairs, rooms featuring oxidized brass and split slate, scratched mirrors, burnished iron, and torn, aged gauze captured between sheets of glass, de Cotiis summons an atmosphere of warmth and well-being from scrappy, hard-edged materials. The 64 guestrooms come in either a light or dark colour palette and exude intimacy despite (or perhaps because of) the hints of industrial design. While the conceptual design elements of the Straf offer plenty of cerebral delights, there are still many creature comforts to appeal to the senses. The hotel also offers several “relaxation rooms,” which include massage chairs and aromatherapy treatments.


HotelSwaps is pleased to announce STRAFhotel&bar as its newest member in Milan, Italy.